Want to know a secret? The best thing you can do to improve your site’s SEO is to make it load more quickly. Not only is site speed a major factor in how Google views your site, but your users will thank you too. We found this out recently when a persistent problem with SSL certificates on our server slowed response times to a crawl. Come to our site: only 30 seconds left to wait! Not cool.
We used the fantastic free site speed tester at GT Metrix a lot as we moved to new, much, much faster servers. Now we can’t stop speed testing as we try to make the small improvements it suggests and cut that fully loaded time down by another fraction of a second.